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EVENT MANAGEMENT

I have worked closely with PR agencies, local radio, and brand representatives to facilitate the planning and execution of large scale events with up to 20,000 attendees. In doing so, I have developed an acute attention to detail and a passion for special events.

BRAND COMMUNICATIONS

I have experience developing Integrated Marketing Communications plans for new businesses. This involves a 360 strategy which encompasses competitive analysis, target markets, traditional and new media, event marketing, and press to ensure brand image consistency.

FASHION TREND FORECASTING

I have enjoyed working in Fashion Forecasting for over 2 1/2 years now. At TRND, we publish seasonal reports suited for the Designer, Contemporary, Young Contemporary, Fast-Fashion, and Junior markets. I keep a constant eye on runway shows, celebrity muses, high-level bloggers, and more in order to assist in the research and publication of these reports.

Hello! I'm Lauren

I'm an experienced specialist with a demonstrated history of working in the Marketing, Media, and Fashion Industries. I am constantly engaging in anything that is artistic and expressive to better understand myself and the world around me.

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Lauren Pettigrew

FASHION, MEDIA, AND MARKETING SPECIALIST

 

Phone:

704-999-0291

 

Email:

LAURENAPETTIGREW@GMAIL.COM 

 

Location:​

SAN DIEGO, CA

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EDUCATION

SAN DIEGO, CALIFORNIA

[4.0] SUMMA CUM LAUDE

VALEDICTORIAN FINALIST, MERCHANDISE MARKETING AWARD FINALIST

COURSEWORK IN FASHION AND TEXTILES, TREND FORECASTING, CONTEMPORARY BUSINESS STRATEGIES, MERCHANDISE BUYING AND ALLOCATION

FASHION INSTITUTE OF DESIGN AND MERCHANDISING

Professional Designation

Fashion Marketing

UNIVERSITY OF NORTH CAROLINA AT WILMINGTON

Bachelor of Science

Business Marketing

WILMINGTON, NORTH CAROLINA

CAMERON SCHOOL OF BUSINESS

[3.8] MAGNA CUM LAUDE

COURSEWORK IN ENTREPRENEURSHIP, PROFESSIONAL SELLING, CONSUMER BEHAVIOR, MARKETING RESEARCH DESIGN, RETAIL MANAGEMENT AND INTERNATIONAL MARKETING IN MARSEILLE, FRANCE

EXPERIENCE
PROJECTS
SKILLS

TREND ANALYSIS 

EVENT MANAGEMENT

ACCOUNT MANAGEMENT

BRAND AND MARKETING DEVELOPMENT

FASHION STYLING AND FORECASTING

MEDIA CONTENT AND PHOTOGRAPHY

EXPERTISE
EDUCATION
EXPERIENCE
CLIENTS
SKILLS
EXPERTISE

LISTENSD, LOCALE MAGAZINE, DoSTUFF NETWORK​

  • Curate, Edit, and Publish Engaging Content for Web, Print, and Social Media

  • Outreach and Partnership with Current And Potential Advertising Clients

  • Attend and Report on Local Entertainment Events via Writeups and Photography Galleries

DECEMBER 2016 - PRESENT

FREELANCE MEDIA

CONTENT CONTRIBUTOR AND MARKETING SPECIALIST

JULY 2016 - OCTOBER 2017

FASHION STYLIST

STITCH FIX

  • Personally Style Hundreds of Clients each Month Using an Online Styling Platform

  • Work in Partnership with the Client Experience Team to Resolve Issues on Behalf of Clients

  • Continually Meet and Exceed Metrics Used to Measure Overall Styling Performance

  • Provide Continuous Feedback on Multiple Platforms to Assist in Company Growth

THE TRND FORECAST

  • Online and In the Field Research and Analysis

  • Assist in the Production of Trend Reports for Women's Contemporary, Junior, and Fast Fashion Markets

  • Spearhead the Sales Division as the main point of contact for outsourced business development

  • Generate and Publish Engaging Content for Social Media Outlets and Blog

JANUARY 2015 - PRESENT
SENIOR TREND ANALYST, REPRESENTATIVE, AND MARKETING CONSULTANT
CONTACT
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