EVENT MANAGEMENT
I have worked closely with PR agencies, local radio, and brand representatives to facilitate the planning and execution of large scale events with up to 20,000 attendees. In doing so, I have developed an acute attention to detail and a passion for special events.
BRAND COMMUNICATIONS
I have experience developing Integrated Marketing Communications plans for new businesses. This involves a 360 strategy which encompasses competitive analysis, target markets, traditional and new media, event marketing, and press to ensure brand image consistency.
FASHION TREND FORECASTING
I have enjoyed working in Fashion Forecasting for over 2 1/2 years now. At TRND, we publish seasonal reports suited for the Designer, Contemporary, Young Contemporary, Fast-Fashion, and Junior markets. I keep a constant eye on runway shows, celebrity muses, high-level bloggers, and more in order to assist in the research and publication of these reports.
Hello! I'm Lauren
I'm an experienced specialist with a demonstrated history of working in the Marketing, Media, and Fashion Industries. I am constantly engaging in anything that is artistic and expressive to better understand myself and the world around me.
Lauren Pettigrew
FASHION, MEDIA, AND MARKETING SPECIALIST
Phone:
704-999-0291
Email:
Location:​
SAN DIEGO, CA
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EDUCATION
SAN DIEGO, CALIFORNIA
[4.0] SUMMA CUM LAUDE
VALEDICTORIAN FINALIST, MERCHANDISE MARKETING AWARD FINALIST
COURSEWORK IN FASHION AND TEXTILES, TREND FORECASTING, CONTEMPORARY BUSINESS STRATEGIES, MERCHANDISE BUYING AND ALLOCATION
FASHION INSTITUTE OF DESIGN AND MERCHANDISING
Professional Designation
Fashion Marketing
UNIVERSITY OF NORTH CAROLINA AT WILMINGTON
Bachelor of Science
Business Marketing
WILMINGTON, NORTH CAROLINA
CAMERON SCHOOL OF BUSINESS
[3.8] MAGNA CUM LAUDE
COURSEWORK IN ENTREPRENEURSHIP, PROFESSIONAL SELLING, CONSUMER BEHAVIOR, MARKETING RESEARCH DESIGN, RETAIL MANAGEMENT AND INTERNATIONAL MARKETING IN MARSEILLE, FRANCE
EXPERIENCE
PROJECTS
SKILLS
TREND ANALYSIS
EVENT MANAGEMENT
ACCOUNT MANAGEMENT
BRAND AND MARKETING DEVELOPMENT
FASHION STYLING AND FORECASTING
MEDIA CONTENT AND PHOTOGRAPHY
EXPERTISE
LISTENSD, LOCALE MAGAZINE, DoSTUFF NETWORK​
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Curate, Edit, and Publish Engaging Content for Web, Print, and Social Media
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Outreach and Partnership with Current And Potential Advertising Clients
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Attend and Report on Local Entertainment Events via Writeups and Photography Galleries
DECEMBER 2016 - PRESENT
FREELANCE MEDIA
CONTENT CONTRIBUTOR AND MARKETING SPECIALIST
JULY 2016 - OCTOBER 2017
FASHION STYLIST
STITCH FIX
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Personally Style Hundreds of Clients each Month Using an Online Styling Platform
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Work in Partnership with the Client Experience Team to Resolve Issues on Behalf of Clients
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Continually Meet and Exceed Metrics Used to Measure Overall Styling Performance
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Provide Continuous Feedback on Multiple Platforms to Assist in Company Growth
THE TRND FORECAST
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Online and In the Field Research and Analysis
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Assist in the Production of Trend Reports for Women's Contemporary, Junior, and Fast Fashion Markets
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Spearhead the Sales Division as the main point of contact for outsourced business development
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Generate and Publish Engaging Content for Social Media Outlets and Blog